The
Right Site – Territory Creator (2007)
Territory Creator - Order Information - Price $9,500 - $15,000
Introduction
Easy Analytic Software, Inc. (EASI) is a New York-based independent developer
and marketer of desktop and internet demographic data and software solutions
that provide demographic reports with unique search and analysis tools. EASI
provides targeted site analysis software and updated demographics and related
data for standard and customized geographies (Block Groups, ZIP Codes, Cities,
Counties, CBSAs, etc.). Included with all software is a simple to learn mapping
tool that does street lookups, point maps, ring studies, create quintile analysis,
and much more. EASI has been in business since 1995 with over 1,500 clients
who use our databases, software, and on-line services.
Territory Creator Methodology
We at EASI use demographics to create better, unbiased sales territories.
We want it to be simpler to optimize sales territories. We want this process
to be based upon the best, most correlated EASI demographics utilizing our
new innovative approach to creating sales territories. EASI has developed
the Territory Creator software to accomplish this goal. Our software can
be used to develop a custom solution for your sales territories.
EASI has analyzed and developed 348 EASI ® Basic Sales Areas (BSAs).
These EASI ® BSAs are based upon the results of
the 1990 Census conducted by US Census Bureau and additional research from
the Bureau of Economic Analysis (BEA).
The primary factor in the determination and assignment of counties to BSAs
is commuting patterns among the counties. BSAs
will therefore include both the place of work and the place of residence of
the work force. The result is that BSAs are geography where travel and employment variables are
in approximate equilibrium. Each BSA is designed to be as small as possible,
while maintaining this relationship with its geography. These properties
are essential to creating BSAs.
Small size is important in a very practical way. For maximum control, businesses
tend to require the smallest areas for sales and marketing analysis as well
as for plant locations. BSAs use a single economic
node or center county combined with the surrounding counties, selected
using economic factors.
Most of these center counties or nodes are contained in metropolitan areas
while 10% of these center counties are non-metropolitan. In the non-metropolitan
areas, BSAs have common newspaper readerships and
other widely read media. These non-metropolitan BSAs are treated identically with the BSAs
that are based upon Metropolitan Area analysis.
Territory Creator develops new Sales Territories by first identifying the
Center-BSA which is a building unit to which other BSAs are added. EASI decides which Non-Center BSAs
should be added. BSAs then become the essential
building blocks in the creation of new Sales Territories. Therefore, the
final Sales Territories will always be contiguous.
Center-BSAs are either developed from a user selection
process based on existing sales territory locations or from an EASI developed
model of Sales Potential. EASI Sales Potential models have access to over
900 specific variables and EASI’s decades of experience
in using demographics to estimate Sales Potential. The EASI ® territories
can be used across many types of industries.
There are many advantages to this EASI-developed system. EASI believes that
it is wrong to split a BSA. The entire BSA is always assigned to the same
sales territory; no county is split from its BSA. This eliminates misalignments
of counties with the wrong sales territory. This prevents assigning a border-county
on the edge of a state to its state rather than to its best territory even
if this best territory may be right over the border in a different state.
In the EASI-developed algorithm, a Center-BSA is the focal point for the
development of a new sales territory. If developed using EASI Sales Potential,
these BSAs have the largest EASI Potential based
on key current demographics and related specific information. Each remaining
BSA is then evaluated to determine to which Center-BSA it should be assigned.
Once all Center-BSAs are selected, the software
will systematically assign BSAs to the Center-BSAs
and will be creating a new sales territory. The result is new Sales Territories
that are contiguous, combined BSAs which are more
accurate and better tailored to your individual needs.
***
Take a moment to read the
Testimonials at
our Website! While there you can also test our software - for free.
EASI offers key reports from the 2000 Census. Thousands of corporate, magazines,
colleges and other users go to our site for their Census demographics.
We have several versions
of our software, The Right Site ®. They all have different data but the same
software. The software has simple to interpret standard demographic reports,
sales potential analysis, site analysis (3-ring reports), Trend reports (Census,
current, and five year projection), and user defined demographic profiles
(clusters). Our software also has unique features such as the EASI ® Significant
Variable Report. This EASI created report instantly shows what makes each
study area special. The results of that can then be
used to find other similar areas anywhere in the US!
EASI provides targeted demographic
data, site analysis, and general reference software that is really
easy to use – we guarantee it.
Reports in The Right
Site Territory Creator – Professional
Section - General Summary Report
1. Executive
Summary
Section - Demographic Reports
1. Population
Detailed Characteristics
2. Households
Characteristics
3. Housing
Characteristics
4. Housing
Detailed Characteristics
5. Household
Income Distribution
6. Families
Characteristics
7. Education
Characteristics
8. Total
Population by Age and Sex
9. Families
by Income Distribution
10. Non-Families by Income Distribution
11. Employment by Place of Residence
Section - General Consumer Expenditure Reports
1. CEX
Summary Report and Analysis (CEX)
Section - Retail Sales, Retail Stores, and Food
Service
1. Retail
Store and Food Service
Section - Cost of Living (CPI)
1. Cost
of Living
Section - EASI Quality of Life
1. Quality
of Life
Section - General Employment and Establishment
(by Place of Work)
1. Employment
and Establishment (by Place of Work)
Section - EASI Profiles, Sales, and Other Potentials
1. EASI
Profiles
2. EASI
Sales and Other Potentials
3. Significant
Variables Report
Section - Trend Reports (4/1/2000; 1/1/2007;
1/1/2012)
1. Population
Detailed Characteristics
2. Households
Characteristics
3. Housing
Characteristics
4. Housing
Detailed Characteristics
5. Household
Income Distribution
6. Families
Characteristics
7. Education
Characteristics
8. Total
Population by Age and Sex
9. Families
by Income Distribution
10. Non-Families by Income Distribution
11. Employment by Place of Residence
12. Retail Sales and Store Groups
***
Reports in The Right Site Territory Creator – Advanced
Section - General Summary Report
1. Executive
Summary
Section - Demographic Reports
1. Population
Detailed Characteristics
2. Households
Characteristics
3. Housing
Characteristics
4. Housing
Detailed Characteristics
5. Household
Income Distribution
6. Families
Characteristics
7. Education
Characteristics
8. Total
Population by Age and Sex
9. White
Population by Age and Sex
10. Black Population by Age and
Sex
11. Asian Population by Age and
Sex
12. Other Population by Age and
Sex
13. Hispanic Population by Age
and Sex
14. White Non-Hispanic Population
by Age and Sex
15. White Households by Income
Distribution
16. Black Households by Income
Distribution
17. Asian Households by Income
Distribution
18. Other Households by Income
Distribution
19. Hispanic Households by Income
Distribution
20. White Non-Hispanic Households
by Income Distribution
21. Families by Income Distribution
22. Non-Families by Income Distribution
23. Employment by Place of Residence
24. Household Income Distribution
by Age of Householder
Section - General Consumer Expenditure Reports
1. CEX
Summary Report and Analysis
Section - Detailed Consumer Expenditure Reports
1. CEX
Tobacco Products, Supplies Report and Analysis
2. CEX
Utilities, Fuels, and Public Services Report and Analysis
3. CEX
Alcoholic Beverages Report and Analysis
4. CEX
Entertainment Report and Analysis
5. CEX
Personal Care Products, Services Report and Analysis
6. CEX
Miscellaneous Report and Analysis
7. CEX
Insurance and Banking Report and Analysis
8. CEX
Food (Supermarket) Store Report and Analysis
9. CEX
Health Care, Drugs, Medical Related Report and Analysis
10. CEX Household Furnishings
Report and Analysis
11. CEX Personal Services Report
and Analysis
12. CEX Pets, Toys, and Playground
Report and Analysis
13. CEX Reading and Education
Report and Analysis
14. CEX Real Estate and Housing
Report and Analysis
15. CEX Restaurant Potential Report
and Analysis
16. CEX Automotive Report and
Analysis
17. CEX Apparel and Accessories
Report and Analysis
18. CEX Appliances, TV, Radio
Report and Analysis
Section - Retail Sales, Retail Stores, and Food
Service
1. Retail
Store and Food Service
Section - Cost of Living (CPI)
1. Cost
of Living
Section - EASI Quality of Life
1. Quality
of Life
Section - General Employment and Establishment
(by Place of Work)
1. Employment
and Establishment (by Place of Work)
Section - Detailed Employment (by Place of Work)
Summary
1. Forestry,
Fishing, Hunting, and Agri. Support (Emp)
2. Mining
(Emp)
3. Utilities
(Emp)
4. Construction
(Emp)
5. Manufacturing
(Emp)
6. Wholesale
Trade (Emp)
7. Retail
Trade (Emp)
8. Transportation
& Warehousing (Emp)
9. Information
(Emp)
10. Finance & Insurance (Emp)
11. Real Estate & Rental &
Leasing (Emp)
12. Professional, Scientific &
Technical Services (Emp)
13. Management of Companies &
Enterprises (Emp)
14. Admin, Support, Waste Mgt,
Remediation Services (Emp)
15. Educational Services (Emp)
16. Health Care and Social Assistance
(Emp)
17. Arts, Entertainment &
Recreation (Emp)
18. Accommodation & Food Services
(Emp)
19. Other Services (Except Public
Administration) (Emp)
20. Auxiliaries (Exc
Corp, Subsidiary & Reg. Mgt) (Emp)
21. Unclassified Establishments
(Emp)
Section - Detailed Establishment (by Place of
Work) Summary
1. Forestry,
Fishing, Hunting, and Agri. Support (Est)
2. Mining
(Est)
3. Utilities
(Est)
4. Construction
(Est)
5. Manufacturing
(Est)
6. Wholesale
Trade (Est)
7. Retail
Trade (Est)
8. Transportation
& Warehousing (Est)
9. Information
(Est)
10. Finance & Insurance (Est)
11. Real Estate & Rental &
Leasing (Est)
12. Professional, Scientific &
Technical Services (Est)
13. Management of Companies &
Enterprises (Est)
14. Admin, Support, Waste Mgt,
Remediation Services (Est)
15. Educational Services (Est)
16. Health Care and Social Assistance
(Est)
17. Arts, Entertainment &
Recreation (Est)
18. Accommodation & Food Services
(Est)
19. Other Services (Except Public
Administration) (Est)
20. Auxiliaries (Exc
Corp, Subsidiary & Regional Mgt) (Est)
21. Unclassified Establishments
(Est)
Section - EASI Profiles, Sales, and Other Potentials
1. EASI
Profiles
2. EASI
Sales and Other Potentials
3. Significant
Variables Report
Section - Trend Reports (4/1/2000; 1/1/2007;
1/1/2012)
1. Population
Detailed Characteristics
2. Households
Characteristics
3. Housing
Characteristics
4. Housing
Detailed Characteristics
5. Household
Income Distribution
6. Families
Characteristics
7. Education
Characteristics
8. Total
Population by Age and Sex
9. White
Population by Age and Sex
10. Black Population by Age and
Sex
11. Asian Population by Age and
Sex
12. Other Population by Age and
Sex
13. Hispanic Population by Age
and Sex
14. White Non-Hispanic Population
by Age and Sex
15. White Households by Income
Distribution
16. Black Households by Income
Distribution
17. Asian Households by Income
Distribution
18. Other Households by Income
Distribution
19. Hispanic Households by Income
Distribution
20. White Non-Hispanic Households
by Income Distribution
21. Families by Income Distribution
22. Non-Families by Income Distribution
23. Employment by Place of Residence
24. Household Income Distribution
by Age of Householder
25. Retail Sales and Store Groups
