EASI^® Life Stage Clusters
A New Neighborhood Social Stratification System

Life Stage Summary Tables - US Analysis

Easy Analytic Software, Inc. (EASI) has developed a simplified clustering system.  A primary goal of the EASI development effort has been the creation of a cluster system based on a Life Stage model. Life Stage Clusters are a neighborhood classification system based on the crucial factors that determine life's key decisions.  It is a community-oriented scheme that identifies and quantifies the factors that are involved in moving to a specific location.  To accomplish this goal EASI's statisticians have spent hundreds of hours analyzing the vast EASI demographic database, and organizing the results into a simplified system designed for non-statisticians.

The EASI Master Database, used as the basis for developing the EASI Life Stage Clusters, has over 1,900 variables including demographic data and forecasts for 4/1/2000; a current year update; and a five-year forecast.  The standard version of this Master Database is available for Block Groups, Census Tracts, ZIP Codes, CBSAs, Cities, Counties, States, and the US .  The EASI Life Stages Model is based upon the Block Group database.

EASI is a New York-based independent developer and marketer of demographic data and software solutions that provide demographic reports with unique search and analysis tools. EASI has been in business since 1995 with over 1,500 clients nationwide who use our databases, software, and on-line services.

Clustering based on Life Stages

EASI's clusters are developed based upon a Life Stage model.  Life Stages are based on the concept that your age, your income, and your family status are key determinates in the type of neighborhood you live in.

Think of it this way,

“Life is just a stage I’m going through.”

As we all know, nothing lasts forever.  That is the assumption in the creation of Life Stages.  They represent a phase in a person’s life based upon a set of circumstances, a phase that will eventually change.  Things change; a person will get a job, get married, have kids, change jobs, kids leave, retire, and changes continue.  Each stage is transitory, it does not last forever.  Life Stages evolve throughout a person’s lifetime.

Benefits

EASI Life stages are ideal for analyzing direct mail results, sales analysis, marketing analysis, political analysis, and much more.

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How are stages determined?

à How old is your household? Your household head may be; 20, 30, 40, 50, 60, 70, or 80+ years of age.

à What is your marital status?  You may be; married with children, or a single parent, or married with no children (under 18 living at home), or non-family.

à What is your household income? It may be lower than average, moderate, or higher than average.

These factors all make a difference in how you spend your life and of course where you live.  They directly relate to your choice of neighborhood selection.

The Basics in EASI’s Life Stages … Each of the EASI Life Stage Clusters will be identified by its unique combinations of significantly related demographic and consumer expenditures (CEX) variables.

Some of these clusters are small in number, (maybe only a few neighborhoods or a very small percent of US households) but they still form a consistent group that is statistically different from all the others.

The EASI Cluster Analysis Summaries

EASI has produced a Cluster Analysis Summary for each of the 84 Life Stage Clusters. This summary consists of the following elements:

Icon Presentation:

To help you understand Life Stages, each cluster will be represented by a group of icons that illustrate the basis of the cluster.

Cluster Impact Summary:

This section will identify both the economic power of the cluster and the size of the cluster. Each of those characteristics will be ranked from 1 to 84 (the cluster with Economic Power Rank of 1 will be the strongest and the cluster with Rank 84 will be the weakest).

Demographic Summary:

The Demographics Summary lists the 10 demographic traits most distinctive to the combination of all of the neighborhoods contained within a given cluster.

Expenditure Summary:

The Expenditure Summary lists the consumer expenditures most distinctive to the combination of all neighborhoods contained within a given cluster.

An example using EASI Life Stages

Cluster 43 Late Middle Age (45-54) Families No Children with Moderate Income

Economic Power (Median Income) = $53,246        Rank = 33

(How does this group compare economically to all the other clusters?  It is the 33rd richest, with a median income of $53,246.)

Total Households (19.254 % US ) = 22,140,613        Rank = 1

(Of the nation’s total households 22,140,613 are represented in the sum of all the neighborhoods in this cluster group.  It is the largest with a rank of 1.)

The list below shows the top autonomous variables including both, demographics and consumer expenditures, that were most associated with this Life Stage cluster.

Demographically Associated Variables (with the sum of this cluster):

Common Consumer Expenditures (with the sum of this cluster):

Highlight

EASI has identified, through multivariate statistical analysis, key groups of variables and developed a Life Stage clustering system based upon those results.

Learn More about EASI Life Stages

• Full Life Stage Documentation (PDF)

• Life Stage Characteristics Table
• Life Stage Household Summary Table
• Life Stage Median Income Summary Table
• Unpopulated Life Stage Table

• Very Young (<25) Families with Children with Lower Income
• Very Young (<25) Single Parent Families with Children with Lower Income
• Very Young (<25) Families No Children with Lower Income
• Very Young (<25) Non-Family With Lower Income
• Very Young (<25) Families with Children with Moderate Income
• Very Young (<25) Families No Children with Moderate Income
• Very Young (<25) Non-Family with Moderate Income
• Very Young (<25) Families No Children with Higher Income
• Very Young (<25) Non-Family with Higher Income
• Young (25-34) Families with Children with Lower Income
• Young (25-34) Single Parent Families with Children with Lower Income
• Young (25-34) Families No Children with Lower Income
• Young (25-34) Non-Family With Lower Income
• Young (25-34) Families with Children with Moderate Income
• Young (25-34) Single Parent Families with Children with Moderate Income
• Young (25-34) Families No Children with Moderate Income
• Young (25-34) Non-Family with Moderate Income
• Young (25-34) Families with Children with Higher Income
• Young (25-34) Families No Children with Higher Income
• Young (25-34) Non-Family with Higher Income
• Middle Age (35-44) (35-44) Families with Children with Lower Income
• Middle Age (35-44) Single Parent Families with Children with Lower Income
• Middle Age (35-44) Families No Children with Lower Income
• Middle Age (35-44) Non-Family With Lower Income
• Middle Age (35-44) Families with Children with Moderate Income
• Middle Age (35-44) Single Parent Families with Children with Moderate Income
• Middle Age (35-44) Families No Children with Moderate Income
• Middle Age (35-44) Non-Family with Moderate Income
• Middle Age (35-44) Families with Children with Higher Income
• Middle Age (35-44) Families No Children with Higher Income
• Middle Age (35-44) Non-Family with Higher Income
• Late Middle Age (45-54) Families with Children with Lower Income
• Late Middle Age (45-54) Single Parent Families with Children with Lower Income
• Late Middle Age (45-54) Families No Children with Lower Income
• Late Middle Age (45-54) Non-Family With Lower Income
• Late Middle Age (45-54) Families with Children with Moderate Income
• Late Middle Age (45-54) Single Parent Families with Children with Moderate Income
• Late Middle Age (45-54) Families No Children with Moderate Income
• Late Middle Age (45-54) Non-Family with Moderate Income
• Late Middle Age (45-54) Families with Children with Higher Income
• Late Middle Age (45-54) Single Parent Families with Children with Higher Income
• Late Middle Age (45-54) Families No Children with Higher Income
• Late Middle Age (45-54) Non-Family with Higher Income
• Nearly Senior (55-64) Families with Children with Lower Income
• Nearly Senior (55-64) Single Parent Families with Children with Lower Income
• Nearly Senior (55-64) Families No Children with Lower Income
• Nearly Senior (55-64) Non-Family With Lower Income
• Nearly Senior (55-64) Families with Children with Moderate Income
• Nearly Senior (55-64) Single Parent Families with Children with Moderate Income
• Nearly Senior (55-64) Families No Children with Moderate Income
• Nearly Senior (55-64) Non-Family with Moderate Income
• Nearly Senior (55-64) Families with Children with Higher Income
• Nearly Senior (55-64) Families No Children with Higher Income
• Nearly Senior (55-64) Non-Family with Higher Income
• Senior (65-74) Families with Children with Lower Income
• Senior (65-74) Single Parent Families with Children with Lower Income
• Senior (65-74) Families No Children with Lower Income
• Senior (65-74) Non-Family With Lower Income
• Senior (65-74) Families with Children with Moderate Income
• Senior (65-74) Families No Children with Moderate Income
• Senior (65-74) Non-Family with Moderate Income
• Senior (65-74) Families with Children with Higher Income
• Senior (65-74) Families No Children with Higher Income
• Senior (65-74) Non-Family with Higher Income
• Oldest (75+) Families with Children with Lower Income
• Oldest (75+) Single Parent Families with Children with Lower Income
• Oldest (75+) Families No Children with Lower Income
• Oldest (75+) Non-Family With Lower Income
• Oldest (75+) Families with Children with Moderate Income
• Oldest (75+) Families No Children with Moderate Income
• Oldest (75+) Non-Family with Moderate Income
• Oldest (75+) Families with Children with Higher Income
• Oldest (75+) Families No Children with Higher Income
• Oldest (75+) Non-Family with Higher Income