EASI Software Definitions

The following terms are used throughout the discussions of The Right Site:

Area Quintiles – A group containing 20% of the value of the area as a whole. Five Area Quintiles (A, B, C, D, and E) are used to show relative values of a variable within a Study Area. The quintiles are represented by color-coded blocks on a map.

Centroid – The physical center of a selected geography.

EASI Rank – A ratio-type rank for a particular geography representing the concentration of the variable compared to the average concentration. Tie scores are reported as the average of all tied numbers in sequence (if scores 1, 2 and 3 were tied, they would all be reported as 2).

EASI Score – Another relative measure using the results of the EASI Rank to arrange the values of a variable into a quintile (20% per group) frequency distribution.

Intensity – A measure of how closely each area matches a perfect score for the chosen profile. The highest possible intensity score is 100, which would mean that the EASI Rank for every factor in the Profile is 1 for a given area. As more variables are added to the User Profile, the likelihood of this outcome diminishes. A high intensity score represents a high concentration of a variable within an area but does not necessarily imply a high quantity. The relative intensity of one area compared to another is more important than simply the numeric value.

Population Centroid – The center of population in a selected geography.

Profile – A combination of variables and their weights calculated for a specific geography. It represents a weighted concentration of the selected variables relative to population.

Significant Variables Report – A special report ranking all variables in the categories selected, according to their EASI Rank. The variables with the highest rank (where 1 is highest) are displayed first.

US Quintile – A group containing 20% of the value of a variable in a Study Area based on a comparison to the entire USA. Five US Quintiles (A, B, C, D, and E) are used to show the relative values. The quintiles are represented on a map by color-coded blocks.