{"id":1201,"date":"2024-04-05T14:00:33","date_gmt":"2024-04-05T14:00:33","guid":{"rendered":"https:\/\/www.easidemographics.com\/web\/what-is-an-easi-trend-report\/"},"modified":"2024-04-11T15:37:48","modified_gmt":"2024-04-11T15:37:48","slug":"what-is-an-easi-trend-report","status":"publish","type":"post","link":"https:\/\/www.easidemographics.com\/web\/what-is-an-easi-trend-report\/","title":{"rendered":"What Is an EASI\u00ae Trend Report?"},"content":{"rendered":"
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Photographer: Campaign Creators<\/a> | Source: Unsplash<\/a><\/figcaption><\/figure>\n

Looking for a new city to open your latest franchise restaurant? Curious about whether there are enough potential customers in the area you\u2019ve chosen for your new retail location? Need ideas for a new product or service that\u2019ll jump-start sales for your current locations?<\/p>\n

The EASI\u00ae Trend report is what you need to answer these and many other questions you might have. Our customers use it to track their progress towards their business goals today and stay on track for success five years from now. <\/p>\n

The Trend report comes in three levels of detail: Executive, Advanced, and Professional. We\u2019ve already discussed the Advanced Trend report<\/a><\/u>, so let\u2019s take a closer look at the Executive and Professional.<\/p>\n

How data is organized in the Trend reports<\/em><\/h2>\n

The Trend reports cover 350-1,400 data variables for a specific geography. Thevariables cover different categories, like Housing, Population, and Income, in various combinations based on report level. The data is grouped by year (2020, 2022, and 2027 forecast) to see how things change over time. EASI uses input data for 2020 and 2022 from the U.S. Census to do all their updates and five-year forecasts. EASI\u2019s data analysis team generates the forecast and growth numbers using historical data and our proprietary analysis methods to help customers stay on the path to success today, and in the future.<\/p>\n

What you\u2019ll find in the Executive Trend report<\/strong><\/h3>\n

The Executive Trend report is a high-level summary of the trends in the geography. It summarizes overall trends in demographics, population, households, housing, and income. EASI customers use this as the starting point for any new project or initiative since it gives them a solid foundation.<\/p>\n

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Executive Trend report sample<\/figcaption><\/figure>\n

What you\u2019ll find in the Professional Trend report<\/strong><\/h3>\n

The Professional Trend report is the second-level summary of the trends in the geography. It breaks down the data into smaller chunks than the Executive Trend report so you can learn more about the area. For example, it offers several more data points in the Population Characteristics category; breaks down the Population category into multiple categories by Age, and Gender and Age; and displays detailed Education Characteristics that summarize school enrollment and attainment across age groups and school types.<\/p>\n

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Professional Trend report sample<\/figcaption><\/figure>\n

Ways to use these Trend reports<\/em><\/h2>\n

Our customers use Trend reports to make data-driven decisions across their organizations and, ultimately, help them grow their businesses. They\u2019re used to evaluate property decisions for residential and commercial real estate, identify neighborhoods with standout retail opportunities, and find up-and-coming regional areas for them. Customers use the Trend reports to confirm their previous outcomes and identify new ones to aim for in the future. <\/p>\n

Using this Executive Trend report for Eugene-Springfield, OR<\/a><\/u>, we learn:<\/p>\n