{"id":1276,"date":"2024-09-25T17:08:50","date_gmt":"2024-09-25T17:08:50","guid":{"rendered":"https:\/\/www.easidemographics.com\/web\/?p=1276"},"modified":"2024-09-25T17:08:50","modified_gmt":"2024-09-25T17:08:50","slug":"how-to-find-the-best-life-event-data","status":"publish","type":"post","link":"https:\/\/www.easidemographics.com\/web\/how-to-find-the-best-life-event-data\/","title":{"rendered":"How to find the best life event data"},"content":{"rendered":"

Babies, jobs, vehicles, houses, and spouses \u2014 these are just some of the major events in people\u2019s lives. Customer experience, marketers, and product managers use them to design marketing campaigns and new products. Life event data<\/a><\/u> makes that work easier and more accurate, by giving businesses confidence in the source they\u2019re using to develop their strategies.<\/p>\n

Finding the best life event data for your business requires a strategic approach that leverages the right sources, tools, and evaluation criteria. That\u2019s where EASI\u2019s reporting shines. We gather data from high-quality sources around the country, and apply our proprietary data analysis to it to identify the most relevant insights for your business. We use data such as Age of the Head of Households<\/em>, Marital Status<\/em>, Housing Type<\/em>, and Vehicle Ownership<\/em> to help our clients identify new business opportunities and products.<\/p>\n

Why life event data matters to companies<\/em><\/h2>\n

Life events are the big moments in people\u2019s lives where something changes, usually for the better. For example: when they get a new job, move to a new city, buy a property, get married (or divorced), have children, buy a vehicle, or retire. Each moment offers businesses a new opportunity to sell a product, suggest a service, or do something that helps people navigate that time more smoothly.<\/p>\n

Smart businesses can use life event data throughout their business processes to enhance marketing campaigns, develop more accurate customer segments, personalize marketing and sales messaging, and identify new business and product opportunities. For example, rolling out a new marketing campaign for areas with higher birth rates; creating new products for people who\u2019ve bought property in areas with high house sale rates; or, changing sales and customer success messaging for products that have suddenly become popular for a customer retention program. Each moment is an opportunity to position the business to discover new avenues of revenue growth.<\/p>\n

The evolution of life event data<\/em><\/h2>\n

Using life event data in business isn\u2019t new. It\u2019s why we see an uptick in office supply store ads in late summer as families gear up for the new school year; why furniture stores run more ads in the spring and summer to get the attention of those buying new houses; and why wedding-related businesses target late winter and early spring for their campaigns and products.<\/p>\n

What\u2019s changed is how data is gathered, and some of the demographics of the data as people and society evolve. Businesses can now find and use meaningful and reliable data on their consumers, before and during a life change \u2014 to plan and react more strategically at all phases of that change.<\/p>\n

Here are the four main categories of life changes that businesses look at:<\/p>\n