Uncover Smarter Consumer Insights with the EASI MRI Report
See your audience with more clarity—and confidence.
Uncover Smarter Consumer Insights with the EASI MRI Report
See your audience with more clarity—and confidence.
In today’s data-driven world, making the right business move often comes down to having the right insight at the right time.
Whether you’re launching a new product, entering a new market, or refining your messaging, strong consumer data helps you move forward with confidence—not guesswork.
The EASI MRI Report combines nationally recognized MRI survey data with EASI’s proprietary algorithms and demographic intelligence to deliver a clearer, more actionable picture of the U.S. consumer landscape.
If you want to understand your customers better, plan with more precision, and sharpen your com- petitive edge, the EASI MRI Report is built for you.
What is the EASI
MRI Report?
A powerful fusion of consumer
behavior and geographic insight.
The EASI MRI Report takes MRI’s raw national survey data—collected from over 50,000 consumers across the U.S.—and enriches it EASI’s own analysis and expertise. The result? A deeper, customizable snapshot of real consumer behavior. You’ll gain access to:
Nearly 4,000 data categories
covering media habits, lifestyle preferences, purchasing behavior, brand affinity, and more
Integration with 20+ EASI demographic variables
to localize and sharpen your analysis
New additions like social media insights,
helping you stay current with digital trends
Who is this for?
Designed for professionals who
turn data into decisions.
Whether you’re in the early stages of planning or refining a mature strategy, the EASI MRI Report equips you with the insights needed to move smarter and faster. This report is especially valuable for:
Data analysts and strategists
looking to enrich models and forecasts
Product managers
building business cases or exploring new market opportunities
Marketers
crafting highly targeted campaigns or measuring brand performance
Agencies and consultants
supporting client decisions with reliable data
Our reports are trusted by leading names in insurance, automotive, CPG, grocery, higher education, and beyond.
Why choose the EASI MRI Report?
Real data. Real scale. Real impact.
Instead of relying on small, qualitative focus groups, the EASI MRI Report offers scalable, statistically valid insights across the entire U.S. market—down to the geography that matters to you. You get:
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coverage:
Data from 50,000+ respondents
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granularity:
Localized views with demographic overlays
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value:
At a fraction of the price of traditional market research
MRI updates its survey data annually, and EASI processes each release to build the most current, relevant view possible. The data is grounded in real-world responses, not assumptions.
This makes it a reliable resource whether you’re doing market sizing, geographic expansion, or campaign planning.