The EASI Insights and Thinking
How Insurance Carriers Can Use Demographic Data to Reduce Customer Churn
Your best customers are the ones you should be worried about. J.D. Power found that only 51% of high-value customers (those with…
Get the Insurance Executive’s Guide to Demographic Data: a Free Downloadable eBook
Build smarter products. Make smarter decisions. Do it with Demographic Intelligence. Excerpt: The most competitive carriers have moved demographic data from research…
Planning for the Unexpected: What Delayed Childbearing Means for Schools, Housing, and Healthcare
Picture this scenario: A school district closes two elementary schools in 2023, citing years of declining enrollment. By 2028, they’re scrambling to…
The Parametric Advantage: Using Demographic Insights to Build Insurance Products That Scale
The insurance industry has always been about managing risk and protecting people when unexpected events occur. Today, insurers face a dual challenge:…
Covering the Insurance Gap: Using Demographics to Protect Against Cyber and Climate Threats
The insurance industry is navigating significant shifts in risk exposure for their customers. According to EY’s 2025 Global Insurance Outlook, there are…
Beyond the Tech: What’s Really Holding Back Insurance Digital Transformation Efforts
Digitization is transforming the insurance landscape. Companies that get it right are working faster and more cost-effectively than before. They’re seeing higher…
The Demographic Advantage: Why Smart Insurance Companies Never Stop Watching Their Markets
Your insurance customers aren’t the same people they were five years ago. Neither are their neighbors, their needs, or their financial circumstances….
Going with the Flow: How Movement and Migration Reshapes Insurance Markets Across America
Americans are on the move like never before. Whether it’s young professionals chasing job opportunities, families seeking better schools and lower costs…
Closing the Housing Gap: How Data-Driven Multi-Unit Housing Can Transform Communities
The housing crisis is real. With an estimated shortage of 1.5 to 5.5 million units nationwide, everyone from city halls to state…
The Great Retail Shift: Why Smart CRE Players Are Getting Ahead of the Demographic Curve
Online shopping is booming. The combination of tech-savvy consumers, mobile devices, and retailer apps means that we’re not physically visiting retail locations…