The EASI Insights and Thinking

What Is an EASI® Trend Report?

Photographer: Campaign Creators | Source: Unsplash Looking for a new city to open your latest franchise restaurant? Curious about whether there are…

Demographic Data Spotlight: Why the variables matter

Many companies look for additional data to enhance their decision-making. They use the data when looking for new business locations or developing…

A Ring Study Deep Dive: Athens, GA

Athens, Georgia is a college town approximately 60 miles northeast of Atlanta. It’s home to the University of Georgia, the state's official…

Top 6 Demographic Factors to Consider When Choosing a Business Location

Photographer: José Martín Ramírez Carrasco | Source: Unsplash Location, location, location. It’s not just your next real estate purchase that depends on…

How advanced demographics can help your business grow 

Companies looking to dig into the details of their chosen geography choose the EASI® Advanced Trend report. It goes deeper than the…

How to learn more about your customers with EASI® Profiles

After so many years in business, we’re familiar with the data sets, variables, and reports our customers like and use. That’s why…

How to find out more about your customers with the Significant Variable Report 

The EASI Significant Variable report is a good option for customers looking to view specific data on their chosen geography. It’s one…

Four reasons why demographics matter

Four Reasons Why Demographics Matter Much of what we do every day—from where we live, to what we buy at the store,…

Do I Have to Complete the American Community Survey (ACS)?

Every year, millions of U.S. residents receive a thick packet of information, either through email or snail mail. These packets are from…

How Ring Studies Lead to Better Business Location Research and Planning

How can you know if your new business location will succeed? Is the target market you’re looking at likely to buy pool…