The EASI Insights and Thinking
How to find the best life event data
Babies, jobs, vehicles, houses, and spouses — these are just some of the major events in people’s lives. Customer experience, marketers, and…
Unlock the Power of Demographic Data to Captivate Your Market
There’s a lot of talk about being a data-driven business today. The most effective businesses generate, analyze, and apply data to their…
What Is an EASI® Quick Report?
Among its offerings, the EASI® Quick Report is the fastest and most efficient way to see information about a single geography. Available…
What are EASI® Life Stages?
Toddler, adolescent, post-academic, homeowner, or renter are just some of the ways we describe our life stages. When it comes to demographics,…
What Is an EASI® Trend Report?
Photographer: Campaign Creators | Source: Unsplash Looking for a new city to open your latest franchise restaurant? Curious about whether there are…
Demographic Data Spotlight: Why the variables matter
Many companies look for additional data to enhance their decision-making. They use the data when looking for new business locations or developing…
A Ring Study Deep Dive: Athens, GA
Athens, Georgia is a college town approximately 60 miles northeast of Atlanta. It’s home to the University of Georgia, the state's official…
Top 6 Demographic Factors to Consider When Choosing a Business Location
Photographer: José Martín Ramírez Carrasco | Source: Unsplash Location, location, location. It’s not just your next real estate purchase that depends on…
How advanced demographics can help your business grow
Companies looking to dig into the details of their chosen geography choose the EASI® Advanced Trend report. It goes deeper than the…
How to learn more about your customers with EASI® Profiles
After so many years in business, we’re familiar with the data sets, variables, and reports our customers like and use. That’s why…