The EASI Insights and Thinking

How advanced demographics can help your business grow 

Companies looking to dig into the details of their chosen geography choose the EASI® Advanced Trend report. It goes deeper than the…

How to learn more about your customers with EASI® Profiles

After so many years in business, we’re familiar with the data sets, variables, and reports our customers like and use. That’s why…

How to find out more about your customers with the Significant Variable Report 

The EASI Significant Variable report is a good option for customers looking to view specific data on their chosen geography. It’s one…

Four reasons why demographics matter

Four Reasons Why Demographics Matter Much of what we do every day—from where we live, to what we buy at the store,…

Do I Have to Complete the American Community Survey (ACS)?

Every year, millions of U.S. residents receive a thick packet of information, either through email or snail mail. These packets are from…

How Ring Studies Lead to Better Business Location Research and Planning

How can you know if your new business location will succeed? Is the target market you’re looking at likely to buy pool…

Did You Know: Census Responses Stay Anonymous for 72 Years?

Compared to most of the familiar programs conducted by the federal bureaucracy, the U.S. Census is a rare beast. That’s because its…

Press Release: Updated 2022 ZIP4 Conversion File is Available Now — Containing New 2020 Census Blocks

FOR IMMEDIATE RELEASE: September 1, 2022 Laura Katz, SVP of Operations EASI Demographics 1-800-469-3274 (1-800-HOW-EASI) WebInfo@easidemographics.com Updated 2022 ZIP4 Conversion File is…

What is a ring study?

A ring study is a demographic profiling and market analysis tool. It is often used by commercial businesses performing a location analysis…