The EASI Insights and Thinking
Decoding Insurance Risk: How Data Drives Premiums and Policies
Ever wondered how insurance companies decide what to charge you for your policy? It’s not magic — it’s all about the data….
EASI Demographics Announces the Release of the 2024 Master Database with Enhanced Data Solutions
New York, NY – October 14, 2024 – Easy Analytic Software, Inc. (EASI), a leading provider of demographic data and analytics solutions,…
Why Life Event Data is the Game-Changer in Modern Insurance Strategies
A new job, a new relationship, and moving into a new house are just some of the major events in our lives….
How to find the best life event data
Babies, jobs, vehicles, houses, and spouses — these are just some of the major events in people’s lives. Customer experience, marketers, and…
Unlock the Power of Demographic Data to Captivate Your Market
There’s a lot of talk about being a data-driven business today. The most effective businesses generate, analyze, and apply data to their…
What Is an EASI® Quick Report?
Among its offerings, the EASI® Quick Report is the fastest and most efficient way to see information about a single geography. Available…
What are EASI® Life Stages?
Toddler, adolescent, post-academic, homeowner, or renter are just some of the ways we describe our life stages. When it comes to demographics,…
What Is an EASI® Trend Report?
Photographer: Campaign Creators | Source: Unsplash Looking for a new city to open your latest franchise restaurant? Curious about whether there are…
Demographic Data Spotlight: Why the variables matter
Many companies look for additional data to enhance their decision-making. They use the data when looking for new business locations or developing…
A Ring Study Deep Dive: Athens, GA
Athens, Georgia is a college town approximately 60 miles northeast of Atlanta. It’s home to the University of Georgia, the state's official…