EASI Announces the Release of the 2025 EASI Master Database
Easy Analytic Software, Inc. (EASI), a leading provider of demographic data and analytics solutions, is proud to announce the release of its 2025 EASI Master Database. This latest edition provides businesses, researchers, and policymakers with the most comprehensive and updated demographic datasets available — featuring over 2,500 variables spanning multiple geographies, and updated estimates now for 2025.
The EASI Master Database remains at the forefront of data solutions by including enhanced demographic estimates, consumer expenditures, and retail trade forecasts. Clients can access updated Census-based benchmarks alongside proprietary EASI variables, enabling better-informed decision-making across industries.
Key Features of the 2025 EASI Master Database:
Comprehensive Demographic Estimates:
The latest estimates were brought to the current year (2025) and benchmarked from the 2020 Census with projections through five years (2030), covering population, households, income, education, and employment.
Retail Trade Data:
Analyze retail sales performance for 13 major store groups to measure viability and market potential.
Consumer Expenditure Models:
Evaluate spending potential through over 15 broad categories and 550+ detailed variables.
Business Employment & Counts:
Over 250 business variables to assess industry employment and establishment counts.
Quality of Life Indicators:
Evaluate areas using crime models, weather data, and other quality of life metrics.
New EASI Profiles & Life Stage Clusters:
Identify socio-economic concentrations and predict household behaviors through 39 profile categories and 84 life stage clusters.
The 2025 databases also include enhanced data modules that include granular insights by race, gender, and life stages, delivering deeper segmentation and targeting capabilities. The data is easily downloadable and covers all eight core EASI geographies, including ZIP Codes, Block Groups, Census Tracts, Cities, Counties, CBSAs, States, and the entire United States.
“In a time where companies and academia are struggling with concerns about data accuracy, EASI is proud to offer what our clients need most: stability,” said Laura Katz SVP of Operations. “Our 2025 databases deliver the most precise current estimates available, backed by decades of reliable historical data and forward-looking forecasts. Whether clients are modeling future scenarios or planning current strategic initiatives, they can move forward with confidence knowing they have the most accurate demographic intelligence at their fingertips.”
About EASI:
Founded in 1995, Easy Analytic Software, Inc. is an independent developer and provider of demographic and site analysis software solutions. Serving over 1,500 clients across multiple sectors, EASI offers powerful tools to evaluate consumer potential, demographic shifts, and business performance through intuitive software and analytics platforms.
Press Contact:
EASI Demographics
Phone: 1 (800) HOW-EASI
Email: support@easidemographics.com
Website: www.easidemographics.com