Closing the Housing Gap: How Data-Driven Multi-Unit Housing Can Transform Communities
The housing crisis is real. With an estimated shortage of 1.5 to 5.5 million units nationwide, everyone from city halls to state…
Posts By: Julia Borgini
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The Great Retail Shift: Why Smart CRE Players Are Getting Ahead of the Demographic Curve
Online shopping is booming. The combination of tech-savvy consumers, mobile devices, and retailer apps means that we’re not physically visiting retail locations…
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Advanced Customer Segmentation Techniques for Data Scientists
Data scientists are already adept at delving deeper into the numbers to find insights businesses need. However, sometimes the numbers are just…
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Understanding Shopper Data: A Key to Retail Growth
Consumers provide so much information to retailers every time they shop. Loyalty program participation helps them understand what they buy, how they…
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The Silver Opportunity: How Smart Real Estate Investors Are Capitalizing on America’s Aging Population
As of the last census, people over the age of 65 totaled 17% of the total American population. By 2030, the figure…
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The Downtown Reality Check
Downtowns of major cities have traditionally had lower vacancy rates than the suburbs. For decades, the downtown core was where businesses wanted…
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How Data-Driven Decisions Are Reshaping Real Estate Development
Real estate has always been about “location, location, location”. Recently, however, developers and local governments have added a new twist to that:…
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The Customer Experience Revolution: Turning Behavioral Data into Competitive Advantage
Consumers have almost too many options when it comes to making a purchase. Multiple companies offer the same item at similar prices,…
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Understanding Market Segments: A Guide for Insurance Executives
In a competitive insurance landscape, one-size-fits-all approaches to products and services aren’t effective anymore. Market segmentation is a powerful tool that enables…
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Unlocking the Power of Demographic Data with Insurance Market Segmentation
Segmenting insurance customers by demographic data like age and gender isn’t enough in today’s market. People generate so much more data now….