The Customer Experience Revolution: Turning Behavioral Data into Competitive Advantage
Consumers have almost too many options when it comes to making a purchase. Multiple companies offer the same item at similar prices,…
Posts By: Julia Borgini
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Understanding Market Segments: A Guide for Insurance Executives
In a competitive insurance landscape, one-size-fits-all approaches to products and services aren’t effective anymore. Market segmentation is a powerful tool that enables…
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Unlocking the Power of Demographic Data with Insurance Market Segmentation
Segmenting insurance customers by demographic data like age and gender isn’t enough in today’s market. People generate so much more data now….
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From Data to Action: Using the EASI MRI Data to Power Smarter Business Strategies
Data is fast becoming the heart of most companies, as it fuels everyday business functions, decisions, and roles. “Data and analytics is…
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The Role of Consumer Behavior in Insurance Marketing
Insurance companies sure do know how to make a cute and engaging ad, don’t they? There’s the chaos agent of one company,…
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Unlocking the Power of Demographic Data for Real Estate Agencies
Demographic data is a vital asset for real estate agencies. It offers insights into population trends, migration patterns, employment rates, income levels,…
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From Good to Extraordinary: How EASI’s Demographic Data Elevates Research
Whether you’re a marketer seeking to refine your strategies, a product developer aiming to meet consumer needs, or a policy maker looking…
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Insurance Intelligence: Harnessing EASI Data for Smarter Business Moves
Insurance companies are always looking for high-quality data to inform their decision-making processes. They know how crucial it is to have the…
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Decoding Insurance Risk: How Data Drives Premiums and Policies
Ever wondered how insurance companies decide what to charge you for your policy? It’s not magic — it’s all about the data….
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Why Life Event Data is the Game-Changer in Modern Insurance Strategies
A new job, a new relationship, and moving into a new house are just some of the major events in our lives….