The EASI Insights and Thinking
Understanding Shopper Data: A Key to Retail Growth
Consumers provide so much information to retailers every time they shop. Loyalty program participation helps them understand what they buy, how they…
The Silver Opportunity: How Smart Real Estate Investors Are Capitalizing on America’s Aging Population
As of the last census, people over the age of 65 totaled 17% of the total American population. By 2030, the figure…
The Downtown Reality Check
Downtowns of major cities have traditionally had lower vacancy rates than the suburbs. For decades, the downtown core was where businesses wanted…
How Data-Driven Decisions Are Reshaping Real Estate Development
Real estate has always been about “location, location, location”. Recently, however, developers and local governments have added a new twist to that:…
EASI Announces the Release of the 2025 EASI Master Database
Easy Analytic Software, Inc. (EASI), a leading provider of demographic data and analytics solutions, is proud to announce the release of its…
The Customer Experience Revolution: Turning Behavioral Data into Competitive Advantage
Consumers have almost too many options when it comes to making a purchase. Multiple companies offer the same item at similar prices,…
Understanding Market Segments: A Guide for Insurance Executives
In a competitive insurance landscape, one-size-fits-all approaches to products and services aren’t effective anymore. Market segmentation is a powerful tool that enables…
Unlocking the Power of Demographic Data with Insurance Market Segmentation
Segmenting insurance customers by demographic data like age and gender isn’t enough in today’s market. People generate so much more data now….
From Data to Action: Using the EASI MRI Data to Power Smarter Business Strategies
Data is fast becoming the heart of most companies, as it fuels everyday business functions, decisions, and roles. “Data and analytics is…
The Role of Consumer Behavior in Insurance Marketing
Insurance companies sure do know how to make a cute and engaging ad, don’t they? There’s the chaos agent of one company,…