How advanced demographics can help your business grow 

November 8, 2023 By

Companies looking to dig into the details of their chosen geography choose the EASI® Advanced Trend report. It goes deeper than the Executive Summary report and gives you a view of detailed trends like multiple population age groups, combined gender and age data, and detailed housing and income data.

The Advanced Trend report outlines the three-year trend of the latest data EASI has (currently from 2020, 2022, and a 2027 projection.) Our customers use the Advanced Trend report to make data-driven decisions that positively impact their bottom lines. They use it to choose new locations, refine their product offerings, or learn more about their customer base. 

How data is organized in the Advanced Trend report

The report outlines various data groupings by year (2020, 2022, and a 2027 forecast.) The 2020 and 2022 data comes from the U.S. Census Bureau and other official government sources. EASI generates the forecast and growth numbers based on historical data and our proprietary data analysis team. 

Each report is grouped the same way with sections outlining:

  • Demographic overview of the chosen geography
  • Detailed population data displayed individually and in combination that covers data such as age, gender, citizenship, primary language, country of origin, ancestry, marital status, and education.
  • Detailed employment data that covers information such as industry, occupation type, government work, armed forces participation, and commuting methods. 
  • Housing data like household size, type, occupancy, year built, and heating fuel type.

As you move through the report, you’ll find more data combinations that give you a lower-level view of the people living in the chosen geography. For example, Population by Gender and Age breaks out the population data by gender, median age, and age range (0 to 5 years, 12 to 17 years, and so on.) Detailed Education Characteristics details the education level of currently enrolled students by gender and school system type (public or private) and breaks it down further by grade level (Kindergarten, Grades 1-4, etc.)

Using the Growth data to make decisions

Data-driven decision-making empowers everyone at your company to make better decisions. That’s why nearly 90% of companies increased their data investments in the last few years. Many companies use data they’ve gathered, while others partner with a company like EASI to get access to the data they need. But you’ll need more than just the data to make those vital decisions for your company. 

Making the most of your data means analyzing and interpreting the data to make informed strategic decisions. The data makes your decisions more precise because you’re relying on facts instead of guesswork. You can analyze alternative ideas and strategies faster and more accurately, helping you focus on the successful ones and discard the others. It reduces your business risk because you’ll know why you’re making the decision and have the data to back it up. 

That’s why we include growth data in the Advanced Trend report. We use all the data available from official U.S. government sources and extrapolate the growth data for the next five years. You’ll have clearer insight into a geography, helping you reduce costs by identifying possible tactics that’ll be more successful than what you’re doing now and knowing where to invest for the future. 

Dig into the Advanced Trend Report

Companies looking for detailed insights into the people and places they do business in the U.S. turn to the EASI® Advanced Trend report. It provides information on detailed trends like age groups, gender, housing, income data, and so much more. 

Our clients use it to determine what’s happening today in their chosen geographies and get a glimpse into the future with the forecast growth numbers. Whether you’re using it to uncover where to open a new location, craft the perfect product for customers, or learn more about what makes people tick, the EASI®  Advanced Trend report is for you. 

To learn more about the Advanced Trend report, contact EASI today. We’ll help you apply it to your business so you get the most out of it.