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How advanced demographics can help your business grow 

November 8, 2023

Companies looking to dig into the details of their chosen geography choose the EASI® Advanced Trend report. It goes deeper than the…

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How to learn more about your customers with EASI® Profiles

October 25, 2023

After so many years in business, we’re familiar with the data sets, variables, and reports our customers like and use. That’s why…

Demographics reporting by EASI
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How to find out more about your customers with the Significant Variable Report 

October 25, 2023

The EASI Significant Variable report is a good option for customers looking to view specific data on their chosen geography. It’s one…

People forming a four
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Four reasons why demographics matter

June 2, 2023 0 Comments

Four Reasons Why Demographics Matter Much of what we do every day—from where we live, to what we buy at the store,…

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Do I Have to Complete the American Community Survey (ACS)?

February 20, 2023 4 Comments

Every year, millions of U.S. residents receive a thick packet of information, either through email or snail mail. These packets are from…

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How Ring Studies Lead to Better Business Location Research and Planning

February 20, 2023 16 Comments

How can you know if your new business location will succeed? Is the target market you’re looking at likely to buy pool…

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Did You Know: Census Responses Stay Anonymous for 72 Years?

December 15, 2022 32 Comments

Compared to most of the familiar programs conducted by the federal bureaucracy, the U.S. Census is a rare beast. That’s because its…

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What is a ring study?

September 15, 2022 4 Comments

A ring study is a demographic profiling and market analysis tool. It is often used by commercial businesses performing a location analysis…