What are EASI® Life Stages?
Toddler, adolescent, post-academic, homeowner, or renter are just some of the ways we describe our life stages. When it comes to demographics,…
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How advanced demographics can help your business grow
Companies looking to dig into the details of their chosen geography choose the EASI® Advanced Trend report. It goes deeper than the…
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How to learn more about your customers with EASI® Profiles
After so many years in business, we’re familiar with the data sets, variables, and reports our customers like and use. That’s why…
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How to find out more about your customers with the Significant Variable Report
The EASI Significant Variable report is a good option for customers looking to view specific data on their chosen geography. It’s one…
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Four reasons why demographics matter
Four Reasons Why Demographics Matter Much of what we do every day—from where we live, to what we buy at the store,…
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Do I Have to Complete the American Community Survey (ACS)?
Every year, millions of U.S. residents receive a thick packet of information, either through email or snail mail. These packets are from…
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How Ring Studies Lead to Better Business Location Research and Planning
How can you know if your new business location will succeed? Is the target market you’re looking at likely to buy pool…
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Did You Know: Census Responses Stay Anonymous for 72 Years?
Compared to most of the familiar programs conducted by the federal bureaucracy, the U.S. Census is a rare beast. That’s because its…
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What is a ring study?
A ring study is a demographic profiling and market analysis tool. It is often used by commercial businesses performing a location analysis…