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EASI Master Database The EASI Master Database (MDB) Price: $9,500
MDB Data Categories Master Database Components
DEMOGRAPHICS
  • Ancestry, Arab Country of Origin
  • Ancestry, Asian Country of Origin
  • Ancestry, Country of Origin
  • Ancestry, Hispanic Country of Origin
  • Ancestry, Subsaharan African Country of Origin
  • Ancestry, West Indian Country of Origin
  • Demographic Profiles
  • Education, Detailed Characteristics
  • Employment, Detailed Characteristics
  • Households, Detailed Characteristics
  • Housing, Detailed Characteristics
  • Income, Distribution by Age of Householder
  • Income, Family Characteristics
  • Income, Household Characteristics
  • Income, Racial Characteristics
  • Population, Detailed Characteristics
  • Population, Distribution by Age, Race, Gender
  • Population, Family Characteristics
  • Population, Racial Characteristics

CONSUMER EXPENDITURES
  • Current Year Estimates
  • 5 Year Forecasts

RETAIL SALES
  • Total Retail Sales
  • Retail Sales by Store Groups

BUSINESS COUNTS
  • Employee Counts (Broad)
  • Employee Counts (Detailed)
  • Establishment Counts (Broad)
  • Establishment Counts (Detailed)

  • Occupation Counts
  • MISCELLANEOUS
    • Cost of Living
    • EASI Profiles
    • Quality of Life (includes Crime and Weather)
    • Sales Potentials

    ADD-ON DATABASES
    • Life Stage Clusters
    • Minor Store Group Sales
    • Major Merchandise Line Sales

    The EASI Master Database represents the complete data publishing library of Easy Analytic Software, Inc. The collection includes over 2,500 variables and is updated annually. Part of this annual update is the re-benchmarking of the ZIP Code data to current year ZIP Code geographies.

    This product is available in both Comma Separated (CSV) and dBase (DBF) formats.

    Includes all 8 EASI Geographies:
    Block Groups • Census Tracts • ZIP Codes • Cities • Counties • CBSAs • States • US

    Standard Master Database Components
    Complete Demographic Estimates (2010, Current Year, 5 Year Forecast)
      The demographic estimates are derived from Census Benchmarks and contain over 1,100 variables including: Population, Household, Income, Income by Race, Ancestry, Education, Employment, Population by Age, Sex and Race and Gender Income by Age of Head of Household.... special age breaks, and more.
    Consumer Expenditure Data (Current Year, 5 Year Forecast)
      The Consumer expenditure estimates (over 30 broad groups and over 550 detailed variables) represent a model of spending potential. These variables are helpful in analyzing potential. Is there an opportunity to open a certain product/store - based on possible local demand? Are specific products/stores performing up to their market possibilities?
    Retail Trade (2012, Current Year, 5 Year Forecast)
      Retail Sales measure the actual sales of 13 specific Store Groups within geographies. Store Retail Sales are a key measurement of what is actually sold in an area. Required in determining the viability of opening a store.
    Quality of Life
      EASI® Quality of Life Variables are a diverse collection of 20+ variables including both absolute data (weather measures) and relative indices (local crime model) to help evaluate the quality of life of specific areas.
    EASI Profiles
      The 39 EASI® Profiles are uniquely derived variables (based on a rank analysis) developed to allow users to measure the relative concentration of key social characteristics including education level, wealth, home ownership.
    Sales Potentials
      The 10 EASI® Sales Potential are individually derived variables developed to allow users to measure the relative concentration of key buying characteristics and cultural characteristics including presence of museums, schools, medical facilities.
    Cost of Living
      These 10 measures help evaluate how areas are affected by Price Deviations compared to Average Deviations.
    Business Employment and Counts
      19 broad categories and 250+ detailed variables identifying actual establishment and employment counts within a specific area.
     
    Add On MDB Components (call or email for prices)
    EASI Enhanced Master Database (2010, Current Year, 5 Year Forecast)
      The Enhanced Master Database has increased detail, primarily by Race and Gender, for key Tables including Households by Age/Race, Employment Status by Gender, and Education Attainment by Age, Race, Gender.
    EASI Life Stage Clusters (2010, Current Year, 5 Year Forecast)
      Use the 84 EASI Life Stage Clusters to determine what types of Households dominate a neighborhood and how they are expected to spend their money.
    Major Merchandise Lines and Minor Store Group Sales (2012, Current Year, 5 Year Forecast)
      EASI Merchandise Line and Minor Store groups represent actual sales of 45 product types and over 55 Minor Stores based on geographic locations. Retail Sales of Minor Stores measure the actual sales of 40+ specific Store Groups within geographies. Merchandise Lines identifies actual sales of specific types of products. Both of these are essential in evaluating sales and store performance.
    ATUS American Time Use Study (Current Year)
      EASI ATUS data models American Time Use for Personal Care and Leisure Activities. This data includes 28 Time Use variables and is available for all EASI geographies.
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