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EASI Management Biographies


President - Robert M. Katz

Creator of The Right Site ® and founder of Easy Analytic Software, Inc. (EASI).  Past president of a major demographic company (Market Statistics, producers of The Survey of Buying Power) with thirty years in the data business with experience in research, sales and management.  Mr. Katz is an authority in demographics and has been quoted in The New York Times and The Wall Street Journal and has been an expert courtroom witness in demographics.  He has seen PC’s develop to the present day where executives now have real data processing power on their desks. The latest computer power, he believes is a breakthrough for allowing everyone to do demographic analysis and use demographics as a reference.

He has developed several other PC products including DART (Data Analysis and Reporting Tools); YMC (Your Marketing Consultant); data books including Demographics USA (ZIP Code; County and City Editions).  Mr. Katz also created the Life Stage neighborhood classification system. 

He has a BBA and MBA in Statistics both from Baruch College.

Chief Technical Officer - Edward A. Sussman

He has been developing stand-alone Data Retrieval Software since 1982 and is co-creator of The Right Site. He had been the principal programmer with Knowledge Access International with credits including College Explorer for the College Board, Olympicks the Complete Game for the Olympics Officienado, and YMC (Your Marketing Consulting). His credits as a consultant include the first desktop product for Law Offices Information Systems.  Mr. Sussman is a master who can creatively combine programming skills with complex math ability.

He has been collaborating on Demographic Retrieval Products with Mr. Katz since 1987 when they worked together to create YMC and DART (Data Analysis and Reporting Tools). Mr. Sussman's efforts with EASI have focused on making the plethora amount of diverse census data available to users in an system that is both easy to access and easy to understand, The Right Site. He has also been responsible for developing the quality control systems to ensure that EASI demographic estimates and forecasts meet the highest industry standards.

He has degrees from Yale (BA) and Antioch (MA).

 
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