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EASI Management Biographies

President - Robert (Bob) M. Katz

Since founding EASI in 1995, Bob Katz has grown the company from a start-up to a thriving, multi-platform organization that serves a diverse client base, from entrepreneurs to Fortune 1000 companies. Under his leadership, EASI has earned a reputation for not only offering the most up-to-date, high-quality demographic information, but also distributing it faster and more cost efficiently than its competitors.

A renowned innovator, Bob has made EASI’s demographic data accessible on multiple platforms, and he continues to help EASI clients grow by providing access to data in new ways that best suit their needs. He has built a reputation as an authority in demographics, having been quoted in The New York Times and The Wall Street Journal, and serving as an expert courtroom witness.

Bob has a BBA and MBA in Statistics both from Baruch College. When not at work, he can be found reading, watching sports, and playing with his granddaughters.

Chief Technical Officer - Edward A. Sussman

A technical wiz who combines unparalleled programming skills with complex math ability, Ed Sussman focuses on making data easy for clients to access and understand. He is also responsible for developing quality control systems to ensure that EASI demographic estimates and forecasts meet the highest industry standards.

A longtime partner of EASI President Bob Katz, Ed has a longstanding track record of achievement. He has been developing stand-alone Data Retrieval Software since 1982, and is the co-creator of EASI’s highly regarded platform, The Right Site. Prior to EASI, he was the principal programmer with Knowledge Access International with credits that include College Explorer for the College Board, Olympicks, The Complete Game for the Olympics Officienado, and YMC (Your Marketing Consulting).

Ed has degrees from Yale (BA) and Antioch (MA). When not at work at EASI, he can be found at the driving range, hiking, or visiting his grandchildren in Encinitas, CA.

SVP of Operations � Laura M. Katz

After consulting for EASI on a series of projects over the years, Laura Katz joined the company full-time in July 2018 to support Bob Katz in running the daily operations of the company, and to help EASI expand its product and service offerings for new and emerging markets.

Before joining EASI, Laura was Vice President of Biostatistics and Clinical Operations at SELLAS Life Sciences Group, where she oversaw the daily activities of all biostatistical and clinical projects, while coordinating across a multitude of team members and vendors. Prior to that, she worked in project management at Novo Nordisk, where she held leadership positions of increasing advancement and responsibility.

Laura holds a BS in Biostatistics from Cornell University, and an MPH in Epidemiology from Columbia University. When not at work, she enjoys travelling, boot camp exercise classes, and spending time with her two daughters.

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